Andy Yost

Office Hours host David Meltzer discusses expert strategies for managing client ego during brand building with Dr. Brett Lane. Learn how to identify goals and transform obscure brands into recognized names. Learn more about the digital marketing expert Dr. Brett Lane @ https://lnkd.in/e8GEaATZ. "Office Hours" is a media series hosted by David Meltzer, which includes a podcast and a show on Apple TV+. The show features interviews and conversations with successful entrepreneurs, millionaires, and billionaires who discuss success, failure, and business strategies. Learn more about David Meltzer @ https://dmeltzer.com/. Here's how to listen to the show: https://lnkd.in/eu3FpMA2.

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CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing

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Really enjoyed speaking with Frank at PRWeek about what happens after the layoff — and how leaders can respond with clarity, confidence, and momentum. The industry is changing fast: consolidation, the Omnicom–Interpublic Group (IPG) deal, and AI disruption are reshaping roles and expectations. The takeaway? Don’t panic. Get clear, get visible, invest in skills, and take control of the narrative. Worth sharing with anyone in transition: https://lnkd.in/gAY46VbJ #PRWeek #CareerAdvice #Leadership #AI #Comms #Marketing #NextChapter

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"As healthcare marketing crossed a critical inflection point in 2025, Doceree didn't merely deploy artificial intelligence—it re-architected the category around it. The result: a unified, context-driven operating system purpose-built for the complexity, compliance, and nuance of physician engagement." Doceree #ai #healthcare #marketing #platforms #physician #engagement

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Babak, your comments in Joao-Pierre Ruth InformationWeek piece from Davos, and your BBC News interview this morning, really struck a chord. That article made a strong point that AI was front and centre for business leaders at Davos, while still feeling more peripheral for many politicians. The commercial world clearly sees where this is heading, but the reality on the ground is moving far more slowly. The Wall Street Journal recently noted that AI adoption across companies is still “slow and uneven,” with most organisations stuck in pilot mode rather than real, scaled deployment. Lots of noise. Plenty of decks. Not nearly as much real impact in the day-to-day customer journey. That idea that the future of AI isn’t one giant assistant, but lots of specialised agents working together behind the scenes, feels exactly where things are heading. The retail leaders and agency teams I’m speaking to aren’t asking if they should use AI anymore. They’re asking where it improves service, conversion, and customer confidence right now, especially across the direct-to-consumer journey, and who ultimately owns the first-party data coming out of it. Working from London with the Silicon Valley-based team Mind Over Media , I’m seeing real traction from practical, brand-owned agents that sit inside the customer journey, remove friction at the exact moment it matters, and keep the relationship and the data with the brand. As founders Andy Anderson and Jamie Parker put it: “As commerce moves toward agents and agent-to-agent interactions, every brand will need its own intelligence representing it. We build for the brand, not the channel, so that brain sits with the company, and they keep ownership of the customer relationship, the data, and the commercial outcome.” And this isn’t about replacing people. It’s about giving teams better tools that actually work in the real world. As someone who’s dyslexic thinker, AI has genuinely transformed my day-to-day working life. As Sir Richard Branson often says, it can be a powerful co-pilot, but human creativity still matters most. That balance between human judgement and agent-driven systems feels like the real direction of travel. Much of the work around Mind Over Media AI sits right in the middle of this shift. Let me know what you think? #ArtificialIntelligence #AI #GenerativeAI #AgenticAI #Davos #CustomerExperience #DirectToConsumer #FirstPartyData #DigitalTransformation #Retail #Ecommerce #MarketingTechnology #FutureOfWork

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We all know FAIR data. But for AI in 2026, AstraZeneca's Tiffany Fabianac says we need 'FAIR + R'. Learn why Reproducibility is the missing link in your AI governance strategy. Check out the on-demand webinar with Pistoia Alliance, Takeda, AstraZeneca, and Christopher M. McSpiritt to learn more on the 2026 Life Science Outlook: https://gag.gl/vLKlzY

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In times of economic uncertainty, agencies face mounting pressures: shrinking budgets, heightened client expectations, and the challenge of doing more with less. Our latest Basis blog post delves into how agencies can turn economic turbulence into growth by leveraging tech-driven strategies. From automating routine tasks to unifying fragmented systems, the right tools can empower teams to focus on what truly matters: delivering exceptional client experiences. It's not just about surviving the storm, it's about building resilience and positioning for long-term success. Explore the full article 👇 #AgencyLeadership #TechDrivenGrowth #ExperientialMarketing #DigitalTransformation

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Most companies today still give lip service to the idea of putting customers first. They resist making the transformational changes required to truly improve CX quality. Until they are willing to become more stakeholder-centric, argues renowned CX expert Michael Lowenstein, they will struggle to win greater customer trust. https://lnkd.in/gdq9mz9h

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Clients increasingly want immediate answers, not just access to expensive partners. By bottling expertise into self-service portals, firms can meet this demand without adding headcount. https://lnkd.in/eand9qi2 #B2B #Marketing #Strategy

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Large enterprise CMOs are facing a critical challenge: Drive AI transformation while doing right by the teams that built your organization. The C-suite wants AI transformation yesterday. Their teams—many with decades of institutional knowledge—are skeptical, exhausted, or both. Here's what I keep hearing: "I know we need to move fast. But I can't just blow up my team in the process." These leaders aren't stuck because they don't understand AI. They're stuck because they understand people. They need a plan for that first and foremost when the org gets to a certain size. They know that legacy expertise is still valuable and long-tenured employees deserve honesty about what's coming, not false promises. Transformation that breaks trust isn't really transformation—it's just chaos with better tech. This is the real leadership challenge of AI transformation - navigating the human complexity of change in organizations where relationships, tenure, and culture run deep.

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 In the telecommunications race, the battle for market share isn’t just fought on airwaves, it’s fought in the mailbox. For national brands, the challenge is cutting through digital noise while reducing churn. Our President, Dina Kessler, recently shared insights on why direct mail remains the "anchor" of a successful omnichannel strategy in 2026. From hyper-personalization to automated retargeting, we’re showing how data-driven print scales telecom growth. Is your current strategy working as hard as your network? Read the full insight here: https://lnkd.in/eyzauxVP #TelecomMarketing #DirectMail #Omnichannel #GrowthStrategy #KesslerCreative #DataDriven

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