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Financial HEALTH is HEALTH
For over two decades, I’ve led strategy, growth, and…
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Articles by Andrew
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Americans exposed to financial education in school perform worse with money than those who weren't. A Cambridge study tracked students across 18…
Americans exposed to financial education in school perform worse with money than those who weren't. A Cambridge study tracked students across 18…
Liked by Andrew Lendnal
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Everyone in sales has no doubt heard the advice, "LISTEN to your prospect" - but what does that actually mean? Take it a step further, does it…
Everyone in sales has no doubt heard the advice, "LISTEN to your prospect" - but what does that actually mean? Take it a step further, does it…
Liked by Andrew Lendnal
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Every year around this time I think back fondly to a morning sitting in my run down house in Capen Street with my three roommates as we donned our…
Every year around this time I think back fondly to a morning sitting in my run down house in Capen Street with my three roommates as we donned our…
Liked by Andrew Lendnal
Experience
Education
Licenses & Certifications
Volunteer Experience
Publications
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How I Accidentally Turned My Kids Into Financially Entitled Monsters
eBookIT.com
See publicationEmpower your role as a financial role model by embracing open communication and continuous learning. Transition from worry to action with practical exercises designed to instill gratitude and responsibility in young hearts. Whether your child is a spendthrift or utterly confused about money, this book provides the roadmap to transform them into money-wise adults.
Get ready to foster a household where financial literacy flourishes and entitlement receives a permanent eviction notice. It's…Empower your role as a financial role model by embracing open communication and continuous learning. Transition from worry to action with practical exercises designed to instill gratitude and responsibility in young hearts. Whether your child is a spendthrift or utterly confused about money, this book provides the roadmap to transform them into money-wise adults.
Get ready to foster a household where financial literacy flourishes and entitlement receives a permanent eviction notice. It's time for you and your children to embark on a journey toward financial enlightenment together. -
Catalyst - Create And Protect Your Financial Happiness
Money Savvy DNA Publications
See publicationCATALYST is the book if you want to choose a life where you have control over your finances, you will need to master the strategies and techniques outlined in this book. In the early stages, it will require you to monitor your financial habits closely and ask yourself whether they are in line with your goals. That may take some getting used to on your part, but the rewards of that self-discipline will be enormous. It is a choice between being enslaved to money or being its master. My hope is…
CATALYST is the book if you want to choose a life where you have control over your finances, you will need to master the strategies and techniques outlined in this book. In the early stages, it will require you to monitor your financial habits closely and ask yourself whether they are in line with your goals. That may take some getting used to on your part, but the rewards of that self-discipline will be enormous. It is a choice between being enslaved to money or being its master. My hope is that you will use the ideas presented in my book as a catalyst to master your finances and enjoy a rich and happy life as a result.
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Gold Start - Teaching your child about money
Exisle Publishing
See publicationGold Start is jam-packed full of excellent tips and advice on how to make your child’s life (and your own!) much easier in the future. The book is interactive too: full of questionnaires and tables to work through in order to find out the best financial plan for your family. The book also includes a chapter on ‘Teens and money’, written especially for older children to read themselves.
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The Camelot Way - To Build and Protect Your Financial Happiness
First Edition Limited
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Saving with Simon and Sue (Picture Books)
First Edition Limited
See publicationSaving with Simon & Sue, uses a story format to introduce concepts of saving, spending, and sharing money. Twins Simon and Sue meet their old friend Money Bunny, who gives them tips on saving money, in the company of Waddle the piggy bank. Suggested level: junior, primary. For ages 3 and up.
Available in Paperback and Audio Book. -
Money Smart (Picture Book)
First Edition Limited
See publicationTwins Simon and Sue have been given a special present: a talking piggy bank that will take them on an adventure to teach them about saving, spending and sharing. For ages 3 and up.
Available in Paperback and Audio Book. -
Budget Wise Dollar Rich - Australian Edition
Exisle Publishing
BUDGET WISE, DOLLAR RICH is the book that thousands of Australians have been waiting for. Up to 95 per cent of Aussies have difficulty managing their money day to day. This invaluable book explains in simple terms how you can achieve your financial goals through budgeting effectively in the short term, for the longer term and also for retirement.
Other authors -
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Budget Wise Dollar Rich - New Zealand Edition
Exisle Publishing
BUDGET WISE, DOLLAR RICH is the book that thousands of ordinary New Zealanders have been waiting for: a book that explains in simple terms how to budget effectively in the short term, for the longer term and also for retirement.
Other authors -
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New Zealand Investment Journal (Regular Monthly Columnist 2005 to 2007)
NZIJ
Honors & Awards
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2026 Financial Wellness Initiative of the Year
HR.COM Awards
The winners of the Financial Wellness Awards for 2026 were announced during HR.com's State of Financial Wellness Virtual Event on March 10. The awards honor outstanding achievements in advancing financial literacy in the workplace and strengthening financial wellness benefits and initiatives.
This year’s award recipients are shining examples of leadership in advancing financial literacy and strengthening financial wellness benefits and initiatives. They demonstrate innovation…The winners of the Financial Wellness Awards for 2026 were announced during HR.com's State of Financial Wellness Virtual Event on March 10. The awards honor outstanding achievements in advancing financial literacy in the workplace and strengthening financial wellness benefits and initiatives.
This year’s award recipients are shining examples of leadership in advancing financial literacy and strengthening financial wellness benefits and initiatives. They demonstrate innovation, excellence, and a steadfast commitment to prioritizing employee wellness and reducing stress to support work-life balance -
2026 International Impact Book Awards - Winner (Parenting)
International Impact Book Awards
Winner recognition for How I Accidentally Turned My Kids Into Financially Entitled Monsters, acknowledging impactful nonfiction work advancing conversations around parenting, financial behavior, and multigenerational money education.
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2026 PenMasters Global Nonfiction Medal - Shortlist (Parenting and Family)
PenMasters Global
Shortlisted for the 2026 PenMasters Global Nonfiction Medal (Parenting & Family) for How I Accidentally Turned My Kids Into Financially Entitled Monsters, recognizing excellence in nonfiction writing and advancing conversations around financial behavior, parenting, and multigenerational money education.
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National Honor Alliance Literary Awards - Winner (Non-Fiction - Business and Leadership)
National Honor Alliance
Category Winner at the National Honor Alliance Literary Awards in Nonfiction (Business & Leadership) for When Money Hurts: The Hidden Crisis Undermining Mental Health, Retention, and Trust at Work, recognizing excellence in nonfiction writing and leadership insight advancing workplace financial wellness and organizational wellbeing.
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National Honor Alliance Literary Awards - Winner (Non-Fiction - Parenting and Family)
National Financial Educators Council
Category Winner at the National Honor Alliance Literary Awards in Nonfiction (Parenting & Family) for How I Accidentally Turned My Kids Into Financially Entitled Monsters, recognizing impactful nonfiction work advancing conversations around parenting, financial behavior, and multigenerational money education.
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2025 Persons of the Year Awards - Winner (Writer | Author | Influencer)
POTY Awards
Winner recognition as a 2025 Person of the Year for contributions as an author, financial wellness leader, and industry influencer, advancing awareness of financial wellbeing, workplace financial health, and behavioral approaches to improving financial outcomes.
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2025 American Writing Awards - Finalist (Business - Personal Finance / Investing)
American Writing Awards
Finalist recognition for When Money Hurts: The Hidden Crisis Undermining Mental Health, Retention, and Trust at Work, highlighting the growing connection between financial stress, employee wellbeing, and workplace performance. The work advances a modern framework for employer-led financial wellness.
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2025 American Writing Awards - Finalist (Parenting and Family)
American Writing Awards
Award finalist for How I Accidentally Turned My Kids Into Financially Entitled Monsters, a behavioral finance-based approach to raising financially confident children and helping families build healthier money conversations across generations.
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2025 International Book Awards - Winner (Business - Financial Wellness and Workplace Culture)
International Book Awards
Winner recognition for When Money Hurts: The Hidden Crisis Undermining Mental Health, Retention, and Trust at Work, acknowledging leadership in advancing financial wellness, workplace culture, and the connection between employee financial health and organizational performance.
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The Legendary Architect of Financial Wellness Award
Conglomerate Magazine
Truly honored to be featured and interviewed by Conglomerate Magazine - November 2025 - sharing my journey from early setbacks to helping redefine what financial wellness really means. This was supported with me receiving this recognition in December.
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Amazon Bestseller - How I Accidentally Turned May Kids Into Financially Entitled Monsters
Amazon
My award-winning book: How I Accidentally Turned My Kids Into Financially Entitled Monsters is officially a best seller!
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Massachusetts Financial Educators Advisory Council Impact Award
National Financial Educators Council
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Mom’s Choice Awards® Gold Recipient
Mom’s Choice Awards
I'm honored to share that my book How I Accidentally Turned My Kids Into Financially Entitled Monsters has been named a Mom's Choice Awards® Gold Recipient!
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Most Dynamic Business Strategist of the Year - 2025
CTODAY Grand legacy Awards
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National Financial Educators Day Award 2022, 2023, 2024, 2025, 2026
National Financial Educators Council
Today Andrew Lendnal was recognized for his contributions to improving the financial capability of people in his community by #NFEC as part of #FinancialEducatorsDay #financialliteracymonth2022
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Named one of the five Leaders Championing the Financial Wellness at Work Movement
New York Times
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Catalyst: Create and Protect Your Financial Happiness #1 Best Seller in Personal Money Management
Amazon (Kindle Free Edition)
Catalyst was promoted as a Free Kindle Edition during Memorial Day Weekend. For 5 days straight Catalyst was ranked #1 of the Top 100 Free books on Amazon in the Personal Money Management Category.
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5 Stars for Outstanding Value, Conservative Profile
CANSTAR KiwiSaver Ratings
For Grosvenor KiwiSaver Scheme Default Saver Fund
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Awards as a result of leading an amazing team
Workplace Savings NZ Communication Awards
Finalist, Annual Reporting of the Year Award
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People's Choice KiwiSaver Scheme Award
Workplace Savings NZ Communication Awards
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Runner-up, KiwiSaver Provider of the Year Award
Professional Adviser Association
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2nd Place, People's Choice KiwiSaver Award
Workplace Savings NZ Communication Award
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Finalist, People's Choice KiwiSaver Scheme Award
Workplace a Savings NZ Communication Awards
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KiwiSaver Scheme Investment Statement of the Year
Workplace a Savings NZ Communication Awards
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KiwiSaver Scheme Investment Statement of the Year
Workplace a Savings NZ Communication Awards
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Runner-up, People's Choice KiwiSaver Scheme Award
Workplace a Savings NZ Communication Awards
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Finalist, Best New Entrant
Workplace a Savings NZ Communication Awards
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Finalist, Best Other Workplace Savings or KiwiSaver Communication
Workplace a Savings NZ Communication Awards
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New Zealand's Most Exciting Superannuation Company
National Business Review (NBR)
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Admitted to the Million Dollar Round Table
MDRT
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Rookie Adviser of the Year
FSB4
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2025 International Impact Book Awards
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Languages
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English
Native or bilingual proficiency
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Polish
Professional working proficiency
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French
Elementary proficiency
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German
Limited working proficiency
Organizations
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Financial Behavior Keynote Group
Teacher and Speaker
- Present -
GEO - Global Equity Association
Member
- Present -
NASPP - National Association of Stock Plan Professionals
Member
- Present -
National Financial Educators Council
Patron
- Present -
New Zealand Society of Authors
Member
- PresentThe New Zealand Society of Authors (PEN NZ Inc.) was established in 1934 as the New Zealand PEN Centre and remains to this day the principal organization for New Zealand authors. The New Zealand Society of Authors (PEN NZ Inc.) is a membership based arts organization, representing over 1,400 writers nationally through our five regions, eight branches and many hubs.
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The Authors Guild
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- Present
Recommendations received
13 people have recommended Andrew
Join now to viewMore activity by Andrew
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#BookReviews I don't know what else to say. Perhaps the most influential book since the bible, that did end up "on every table", but very much not…
#BookReviews I don't know what else to say. Perhaps the most influential book since the bible, that did end up "on every table", but very much not…
Liked by Andrew Lendnal
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Dr. Alfonso Cobb is a certified professional business coach and Managing Director of Cobb Consulting Group. He is a veteran of the financial services…
Dr. Alfonso Cobb is a certified professional business coach and Managing Director of Cobb Consulting Group. He is a veteran of the financial services…
Liked by Andrew Lendnal
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April is Financial Wellbeing Month and Stress Awareness Month. And yet we know that most employers are still unaware how financially stressed their…
April is Financial Wellbeing Month and Stress Awareness Month. And yet we know that most employers are still unaware how financially stressed their…
Liked by Andrew Lendnal
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There’s a headline buried in this week’s data that most people are going to miss. 👇 Overall financial wellness scores dropped in 2025. Stress is…
There’s a headline buried in this week’s data that most people are going to miss. 👇 Overall financial wellness scores dropped in 2025. Stress is…
Shared by Andrew Lendnal
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Hangin in Gettysburg today on a class field trip before the PSCA conference next week!! 🙌 So yes- out of office today. 🤓
Hangin in Gettysburg today on a class field trip before the PSCA conference next week!! 🙌 So yes- out of office today. 🤓
Liked by Andrew Lendnal
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When It Comes To Bonds, Don't Be A Hero: Why taking a strategic approach to bond investments based on an investor's time horizon and cash needs could…
When It Comes To Bonds, Don't Be A Hero: Why taking a strategic approach to bond investments based on an investor's time horizon and cash needs could…
Liked by Andrew Lendnal
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Looking forward to attending the Plan Sponsor Council of America (PSCA) conference next week, May 4-6. Excited to connect with plan sponsors and…
Looking forward to attending the Plan Sponsor Council of America (PSCA) conference next week, May 4-6. Excited to connect with plan sponsors and…
Liked by Andrew Lendnal
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In this month’s Markets in Two Minutes, Connor Darrell, CFA from the Wealthspire Investment Team discusses the selloff across software that has…
In this month’s Markets in Two Minutes, Connor Darrell, CFA from the Wealthspire Investment Team discusses the selloff across software that has…
Liked by Andrew Lendnal
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It was so great to be part of this event!
It was so great to be part of this event!
Liked by Andrew Lendnal
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