We didn't set out to build a blog product.
When Ali Yazdi and I relaunched a2 analytics, LLC 16 months ago as an #AI content company, we had one focus: helping national service brands tell local stories at scale through content that actually drives growth.
That led us to our #programmatic geo pages product. Pages grounded in first-party data, local reviews, real pricing data, and third-party insights like weather. Pages with unique, compelling content that deserved to rank.
That product works. We're proud of it.
But sometime in the second half of last year, a pattern kept showing up in partner conversations.
Ali started sketching a new idea over the summer.
At the same time, I kept thinking back to my own experience running revenue for a large review site. Even with strong teams and real resources, content creation always hit the same wall.
Great content requires a village: writers, editors, #SEO, engineering, legal, brand, design. And even with all of that, teams eventually had to choose:
Do we create new content, or maintain what's already working?
Both matter. There are just real trade-offs at scale.
Over time, content can become Frankenstein's monster. Layers of edits from different eras, different owners, and different priorities. The maintenance cost adds up. So does the opportunity cost.
We heard the same frustration from partners. And we saw agencies producing flat blog #content that didn't perform, didn't refresh, and didn't reflect the quality of the brand behind it.
The real push came in Q4 last year.
A partner came to us needing +15,000 pages of content. A full site build from scratch, including over 300 pieces of blog content alongside a large programmatic rollout. The scope was real. Doing it the traditional way wasn't going to work.
Ali had a vision: not AI that writes content, but an AI product that orchestrates content creation. #AIAgents designed to play the roles of the village. Working together and improving over time.
We built.
We tinkered.
We had a break through.
That product is called Forge.
Forge is custom to each partner: voice, #design, elements, structure. It blends your team’s unique insight with AI workflows so teams can ship faster without lowering the bar. Content that improves over time, not content that decays.
It's already powering expanded programs with a few early partners, and we're taking it live with several new teams this quarter.
The product will continue to improve, and the early results are encouraging.
The internet doesn't need more content.
It needs better content.
We're trying to help with that.