Sales Navigator provides auto-generated lead recommendations based on your activity and buyer intent signals to help you identify new prospects and further build your lead list.
You can use several features to optimize the relevance of your recommended leads, enhancing your prospecting efforts and building your pipeline. Learn how to get more relevant and high-quality suggestions for your recommended leads by taking the actions below.
| Recommended action | Explanation |
|---|---|
| Upload your book of business | Uploading your book of business allows you to import your existing customer data into Sales Navigator, which helps LinkedIn provide suggestions based on your current relationships. |
| Create or refine your personas | Personas are descriptions that represent your ideal customers. By creating or refining your personas, you can better target your recommended leads. Create personas based on various criteria such as function, seniority, job title, and geography. |
| Add or edit a product or service | Adding a product or service to your Sales Navigator profile can help tailor your lead recommendations. This feature allows Sales Navigator to understand what you are offering and match you with leads that are interested in similar products or services. |
| Save more leads | Saving relevant leads in Sales Navigator helps the platform learn your preferences and provide better recommendations over time. By actively saving leads that fit your criteria, you can refine the suggestions you receive. |
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