LinkedIn Sales Solutions and The General Data Protection Regulation (GDPR)

Last updated: 7 months ago
The GDPR is a comprehensive European data protection law that provides greater data rights for individuals, including LinkedIn members. As always, we take a members-first approach in the way we build products and work with our partners and customers. We've been working to bring our products and services into compliance with the GDPR and have updated our customer agreements to reflect GDPR requirements. This means a few changes for LinkedIn Sales Solutions products:
Notification of data collection to all LinkedIn members using Sales Navigator at onboarding: We'll continue to provide notifications of how data is used in our Sales Solutions products before user onboarding for mobile and desktop access to Sales Solutions products, and we've added the ability for users to track confirmation of these policies in their LinkedIn account.

Export of Sales Navigator data: As a customer, you can request an individual or contract-level data export from your account’s administrator. The export process will not delete data. A separate request will need to be issued for data deletion. Most data is already available for export through your enterprise admin account. To request export or deletion of other data, please contact your LinkedIn account representative or contact support.

Deletion of Sales Navigator data: Deletion of user data is available for entire contracts or on a by-seat basis. To request export or deletion of other data, please contact your LinkedIn account representative or contact support.

Requests from individuals and contract administrators: Users and contract administrators are able to request export or deletion of their user data via a clearly documented request process.
Frequently Asked Questions
What information is included in an export of my data?

  • A data export includes: Saved Accounts, InMails/Messages, Notes, SmartLinks presentations, SmartLinks user information, Seat Management (when applicable), Usage Reporting, Account List Import Raw/Matching Report files, and Sales Assistant messaging preferences and lead preferences settings. The export process won't delete user data. A separate request will need to be issued to delete user data.

What information is deleted upon my request?

  • All Sales Navigator information and data can be deleted upon request, including: Sales Navigator user information, Saved Leads, Saved Accounts, InMails/ Messages, Notes, SmartLinks presentations, SmartLinks user information, Seat Management (when applicable), Usage Reporting, any CRM data synced to Sales Navigator, Account List Import Raw/Matching Report files, Sales Assistant lead recommendation criteria, and messages generated and edited within Sales Assistant. The deletion process cannot be undone.

How do I request export or deletion of my data?

  • To request export of other data or deletion of enterprise data, please contact your LinkedIn account representative or contact support.

Does LinkedIn hold any third party certifications?
  • Yes. Refer to our Trust and Compliance page for a comprehensive list of industry standard certifications to validate our commitment to members first. Our members entrust us with their information every day and we take their security seriously. We follow industry standards and have developed our own best practices.
How does LinkedIn collect consent for promotional messages?
  • When members join LinkedIn, they expressly agree to our terms, which include agreeing to receiving promotional and other messages from us and our partners. Section 2.3 of our Privacy Policy informs LinkedIn members that they may receive messages "about how to use the Services, network updates, reminders, job suggestions and promotional messages from us and our partners." In addition, following the member's initial consent to receive promotional messages (provided at the time of account creation), LinkedIn again confirms that the member consents to LinkedIn sending promotional messages to him/her. Specifically, the message we send to verify the member's email address asks them again to confirm their consent to receive promotional and other messages.
  • Member controls which messages they receive by adjusting their communication preferences on the Privacy Settings page or using the unsubscribe options in the footer of messages as applicable (e.g., Sales Navigator InMails). These settings allow a user to control which emails, InMails, and other communications the member receives from us and our partners, including the ability to opt-out of receiving InMail messages entirely.
Please note that we cannot control the specific messages sent by a customer, which ultimately determine the customer's compliance with relevant laws throughout the world. We advise our customers seek the advice of their own counsel regarding their specific uses of promotional messaging within LinkedIn.
Please take time to familiarize yourself with the LinkedIn Data Processing Agreement (DPA) to see how you and LinkedIn process data when using LinkedIn products.
All materials have been prepared for general information purposes only; they're intended to permit you to learn more about LinkedIn's position on GDPR. The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice. Thank you.

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