Third Party Integrations and Trust and Transparency
When you create a CTV Ads campaign with LinkedIn, you can access DoubleVerify’s platform to measure invalid traffic, viewability, brand suitability, and intended geography for your CTV Ads across streaming formats and devices. DoubleVerify’s…
LinkedIn Audience Network and Trust and Transparency
The LinkedIn Audience Network allows you to extend the reach of your applicable ad sets by delivering your ads beyond the LinkedIn feed to members on third-party apps and sites, if their settings allow. It algorithmically optimizes your ad set based…
LinkedIn Audience Network and Trust and Transparency
We’re committed to upholding our traffic quality and brand safety standards for your ad sets on LinkedIn and the LinkedIn Audience Network. LinkedIn selects and approves trusted, third-party publishers for the LinkedIn Audience Network to help…
Create Ads and Trust and Transparency
With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of professionals to help you reach your audience on a large-screen experience. How CTV Ads work LinkedIn has partnered with CTV publishers across our…
Trust and Transparency
Create an ad set-level publisher delivery report from your Brand Safety & Suitability Hub to get insights into where your ads appeared for specific ad sets and date ranges, so you can monitor your brand safety controls and help ensure that your…
LinkedIn Audience Network and Trust and Transparency
Use block lists and allow lists to help control your advertising activity on LinkedIn, the LinkedIn Audience Network, and for your CTV Ads. You can download and populate the templates below to create a block list or allow list. Choose your…
Trust and Transparency and Create Ads
You can download publisher delivery reports from your Brand Safety & Suitability Hub in Campaign Manager. They allow advertisers to:Validate the effectiveness of the allow list and block list features.Verify that your CTV Ads ad sets and your…
LinkedIn Audience Network and Trust and Transparency
Exclude third-party website and app publishers by Interactive Advertising Bureau (IAB) category to customize your ad delivery on the LinkedIn Audience Network and for your CTV Ads. You can choose to apply IAB category…
LinkedIn Audience Network and Trust and Transparency
If you use DoubleVerify's Pinnacle system to set your brand suitability and custom contextual targeting profiles, you can import the same profiles to Campaign Manager and apply them to LinkedIn Audience Network-enabled and CTV ad sets. Import your…
LinkedIn Audience Network and Trust and Transparency
Once you've uploaded a block list or allow list in Campaign Manager, you can access and manage your saved lists from the Brand Safety & Suitability Hub. To manage your saved block lists and allow lists: Considerations when managing your lists…
LinkedIn Audience Network and Trust and Transparency
Download and review our publisher list before creating a block list or allow list for your LinkedIn Audience Network or CTV Ads ad sets. This will help you create your custom list, so you only include or exclude the publishers that make up our…
LinkedIn Audience Network and Trust and Transparency
In the Brand Safety & Suitability Hub in Campaign Manager, you can upload a block list or allow list for specified partner sites and apps for LinkedIn Audience Network-enabled or CTV Ads ad sets. The LinkedIn Audience Network is a curated…
Trust and Transparency
In the Brand Safety & Suitability Hub in Campaign Manager, you can upload a block list for specific LinkedIn profiles and Pages. The block list will prevent your ads from appearing on the right rail (right side) of those profiles and Pages. You…
Trust and Transparency, Get Started with LinkedIn Ads, and LinkedIn Audience Network
With the Brand Safety & Suitability Hub, you can monitor and control your brand safety and suitability levers on LinkedIn and across our network of publishers. Use the tabs at the top to manage the brand safety for your ad account and ad sets…
Trust and Transparency
This document is a summary of LinkedIn Marketing Solutions’ general methodologies around measurement, filtration, and reporting for certain click and impression metrics. The document includes the following sections: Media Rating Council (MRC)…
Trust and Transparency
Political advertising is prohibited on LinkedIn globally. For ads targeted to the EU, this includes ads that constitute “political advertising” as defined in the EU’s Transparency and Targeting of Political Advertising (TTPA) (Regulation 2024/900)…
Trust and Transparency
Apple has changed the way it handles tracking and privacy with its App Tracking Transparency (ATT) and Intelligent Tracking Prevention (ITP) frameworks, which may have limited impact on LinkedIn ad sets. App Tracking Transparency (ATT) With the App…
LinkedIn Audience Network and Trust and Transparency
At LinkedIn, we’re committed to upholding quality standards for advertiser campaigns on LinkedIn and the LinkedIn Audience Network. We employ a wide range of measures to detect, remove, and measure invalid traffic (IVT) so that advertisers have…
Advertising Guidelines and Trust and Transparency
In addition to the global prohibitions set out in the Advertising Policies, our Advertising Policies prohibit ads and content in the European Union that run afoul of the Ireland Online Safety Code, including the following: Audiovisual commercial…