Tagged in “Conversions API”

26 articles
  • LinkedIn Conversions API

    Conversion Tracking and Conversions API

    With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Using…

  • Set up and create conversions using Zapier

    Conversion Tracking and Conversions API

    When you connect to Zapier, you set up workflows called Zaps that stream conversions data to LinkedIn. Tips before you create your conversion and set up your Zap Before you get started, please review the following tips so you’re ready to create your…

  • Create an ad set with the qualified leads optimization goal

    Conversions API and Conversion Tracking

    Use the qualified leads optimization goal for your lead generation ad set to deliver ads to members, subject to their preferences, who are most likely to become qualified leads. Prerequisites Before you create your ad set, we recommend that you…

  • Qualified leads optimization goal

    Conversions API and Conversion Tracking

    Subject to members' preferences, the qualified leads optimization goal helps provide you with high-quality leads using qualified lead data from your LinkedIn Conversions API (CAPI) or when you connect your CRM through your Business Manager account…

  • Understand your conversion status in Campaign Manager

    Conversion Tracking and Conversions API

    After you create your conversion, you’ll need to check the status to confirm that signals are being successfully received and your conversions are ready for use. Scroll down for more information on the following: Find your conversion status…

  • Create a conversion in Campaign Manager

    Conversion Tracking, Conversions API, and LinkedIn Insight Tag

    Create conversions in Campaign Manager to help measure the impact of your ad campaign’s effectiveness and your return on ad spend (ROAS) on LinkedIn. Conversions are actions a potential or existing customer takes that are valuable to your business…

  • Set up and create conversions using Adobe

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Adobe and LinkedIn. To send conversions data from Adobe:  Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Adobe integration Step 4:…

  • Set up and create conversions using Supermetrics

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Supermetrics and LinkedIn. To send conversions data from Supermetrics: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Supermetrics…

  • Set up and create conversions using Hightouch

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Hightouch and LinkedIn. To send conversions data from Hightouch: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Hightouch integration Step…

  • Set up and create conversions using Funnel

    Conversions API and Conversion Tracking

    The LinkedIn Conversions API directly connects data from Funnel and LinkedIn. To send conversions data from Funnel: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Funnel integration Step 4: Review…

  • Set up and create conversions using Zoho

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Zoho and LinkedIn. Prerequisites Before you connect Zoho to LinkedIn, you'll need: A Zoho CRM account with admin access Access to LeadChain by Zoho To send conversions data from Zoho…

  • Set up Segment integration to send conversion data to Campaign Manager

    Conversions API and Conversion Tracking

    The LinkedIn Conversions API directly connects data from Segment and LinkedIn. To connect to Segment, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

  • Set up Tealium integration to send conversion data to Campaign Manager

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Tealium and LinkedIn. To connect to Tealium, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

  • Set up and create conversions using Factors.ai

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Factors.ai and LinkedIn. To send conversions data from Factors.ai: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Factors.ai integration…

  • Set up and create conversions using Make

    Conversions API and Conversion Tracking

    The LinkedIn Conversions API directly connects data from Make and LinkedIn. To send conversions data from Make: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Make integration Step 4: Review and…

  • Conversions API setup in Campaign Manager best practices

    Conversion Tracking and Conversions API

    Once you’ve set up Conversions API in Campaign Manager, we recommend the following best practices to help optimize your connection and provide a more robust measurement solution. Confirm that you’re sending events in real time…

  • Set up and create conversions using Direct API

    Conversion Tracking and Conversions API

    You can set up a direct connection between your company’s server and LinkedIn using the LinkedIn Conversions API. Before you can send conversions data using Direct API To set up Direct API, you’ll need to generate your access token in Campaign…

  • Set up and create conversions using Google Tag Manager

    Conversion Tracking and Conversions API

    The LinkedIn Conversions API directly connects data from Google Tag Manager and LinkedIn. Before you create your Google Tag Manager conversion Before you set up your Google Tag Manager (GTM) integration in Campaign Manager, confirm that you’ve…

  • Set up a Conversions API integration in Campaign Manager

    Conversion Tracking and Conversions API

    Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. …

  • Troubleshoot Conversions API signal quality

    Conversion Tracking and Conversions API

    When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. We recommend that you monitor your signal quality, since it can help increase conversions…

  • Signals Manager page in Campaign Manager

    Conversions API, LinkedIn Insight Tag, Website Actions, and Conversion Tracking

    Use the Signals Manager page in Campaign Manager to manage your campaign measurement by reviewing the data sources connected to your account, reviewing your conversions, connecting to third-party data sources using our source catalog, and getting a…