As part of our commitment to member privacy, we evolved our core testing products, A/B Testing and Brand Lift Testing, which historically relied on individual identifiers. With Private Testing, marketers can conduct A/B tests and Brand Lift tests…

New regulations and platform changes are evolving the way marketers reach audiences and measure campaign performance. LinkedIn takes a members-first approach to how we build products, and works closely with customers and partners in our commitment…

We generally measure conversions for each LinkedIn member who takes an action on your ad. However, to protect member privacy and evolve with industry-wide privacy changes, we are evolving the way we measure conversions. To capture as many…

Protecting member data and privacy continues to be top of mind for LinkedIn and our members, and the broader advertising industry. Reliance on third-party cookies has started to decline as browsers and devices increase restrictions of third-party…

To capture the most conversions possible, we use multiple methods to track conversions for your LinkedIn ads. To protect member privacy, we limit our processing of third-party member data. One way that we protect user privacy when tracking…