Create Lead Gen Forms to capture high-quality leads directly on LinkedIn. You can build forms from your Assets page for reuse across ad sets, or you can set them up while creating an ad set with the lead generation objective. To create a Lead Gen…

Hidden fields in Lead Gen Forms allow you to create and track additional fields in your Leads reports to help you understand key aspects such as the performance of your channels, assets, forms, and ad sets. These fields can be especially helpful if…

Once you’ve created and saved a Lead Gen Form, you can access the form in Campaign Manager. You can also attach a saved Lead Gen Form to a new ad creative. View Lead Gen Forms To view a Lead Gen Form: View the ads associated with your saved Lead Gen…

If you use a marketing automation or CRM platform (example: Salesforce Sales Cloud, HubSpot, etc.) to manage your leads, you might be able to integrate your Lead Gen Forms with your partner. This integration allows you to automatically leverage…

When creating your Lead Gen Forms, you’re required to include a privacy policy URL. You should also describe how you’ll use the collected leads. To obtain the members’ specific consent for each of the uses you describe, you must manually enable one…

Lead Gen Forms are customizable templates that automatically populate contact and profile information when a member clicks on your ad’s call-to-action button. These forms can be attached to various ad formats including: …

After saving a Lead Gen Form, your ability to edit it depends on whether it’s linked to an active ad set and what type of ad it’s associated with. After editing an active Lead Gen Form, it will be resubmitted for ad review. Ads associated with your…

You can select up to 12 informational fields when creating a Lead Gen Form to help you tailor the form to your specific objective. Learn about the sections and fields you can include on Lead Gen Forms.  Lead details You can choose to…

You can send test leads through Lead Gen Forms to ensure the data is captured and available in the Download Lead report. It's useful to test Lead Gen Forms when integrating them with your marketing automation or CRM provider to verify the…

When you create an ad set with the lead generation objective, you’ll need to add a Lead Gen Form to the ads in the ad set. If you create a new ad, you can create a new form or select your form while creating your ad. If you select an ad from your…

To help people connect with your team after they complete a Lead Gen Form, you can give them the option to book an appointment using Calendly on desktop and mobile. Booking appointments through Calendly will allow users to: Choose a…

Choosing Lead generation as your ad set objective allows you to attach an existing custom Lead Gen Form to your ad creative or create a new one. When a member clicks on your ad’s call-to-action (CTA), a native digital form will open. Only Account…

You have the option to change how your fields and response names appear when you download or sync leads from your Lead Gen Forms. This can help align your LinkedIn Lead Gen Form fields with your existing CRM or marketing automation systems, so you…

With lead gen forms, you can collect quality leads from members who visit your Product Page. Members can open and submit a pre-filled form with their information. To create a lead gen form for your Product Page: Results: Your lead gen form is…

If you edit your Lead Gen forms while in draft status, you must make changes to account, form, and field settings in your marketing automation or CRM platform to ensure new test leads sync successfully. Each CRM requires different actions to re-sync…

When you save a Lead Gen Form, it will be assigned a status in Campaign Manager. The status refers to whether an ad has been attached to the form, and if it’s been reviewed and approved to run as part of your ad set. You can view the status of any…

Document ads are a type of Sponsored Content ad that allow you to promote documents directly in the LinkedIn feed. You can select Lead Generation as your ad set objective to attach a Lead Gen Form. You can use a QR code in Campaign Manager to see a…

Lead Gen Forms simplify the process of capturing high-quality leads by automatically populating contact and profile information when a member clicks the call-to-action button on your ad. There is no additional cost for LinkedIn Lead Gen Forms…

You can unarchive Lead Gen Forms when you need to reuse or edit a previously archived form.   To unarchive a Lead Gen Form:  Related tasks Archive Lead Gen Forms in Campaign Manager Edit Lead Gen Forms in Campaign Manager…

You can access Lead Gen Forms and metrics on their performance in Campaign Manager. Lead data containing non-standard characters or non-English characters may not display properly. You can remove the non-standard characters and try again or you can…

You may archive any Lead Gen Form that has been created, whether it is Active, Inactive, In Review, or Rejected. When archived, your Lead Gen Forms won’t appear in the list of current forms, but you can view them from the Archived tab.  To…

Duplicating Lead Gen Forms can save you time and effort by allowing you to make minor edits rather than creating a new form from scratch. Duplicating Lead Gen Forms can also help ensure consistency across different ad sets.    To…

You need the correct permissions on your ad account and Company Page to view and take action with Lead Gen Forms.  Related tasksAdd a user to an ad account in Campaign Manager Edit user permissions for an ad accountAdd admins on your…

When you create a new Lead Gen Form, you’ll see a live preview of your field selections in the right side of the Create Form page. The preview shows what members will see if they click on your ad’s CTA that directs them to the Lead Gen Form. Once…

When you use Lead Gen Forms, we implement privacy safeguards designed to protect member data. All lead data is stored securely with encryption, data isolation, and access controls. All leads are stored in the LinkedIn data center. Secure data…