When setting up your conversion tracking methods, we recommend that you send events through both a website tag (like the LinkedIn Insight Tag, Microsoft UET tag, or the image pixel) and Conversions API for increased reliability and a more complete…

Similar to the LinkedIn Insight Tag, you can use the Microsoft UET (Universal Event Tracking) tag to help improve campaign optimization and conversion reporting. Considerations Considerations to keep in mind when you use the Microsoft UET tag: The…

With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions and help show the impact of your advertising on your company’s goals. To get started, you’ll…

With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Using…

When you choose to manually upload your external offline data to Campaign Manager, you’ll need to use our CSV template. Manual upload best practices To ensure that your CSV upload is successful, follow these document best practices: File type…

When you connect to Zapier, you set up workflows called Zaps that stream conversions data to LinkedIn. Tips before you create your conversion and set up your Zap Before you get started, please review the following tips so you’re ready to create your…

Use the qualified leads optimization goal for your lead generation ad set to deliver ads to members, subject to their preferences, who are most likely to become qualified leads. Prerequisites Before you create your ad set, we recommend that you…

Subject to members' preferences, the qualified leads optimization goal helps provide you with high-quality leads using qualified lead data from your LinkedIn Conversions API (CAPI) or when you connect your CRM through your Business Manager account…

After you’ve launched your campaigns on LinkedIn, a few best practices can help you get better results and maximize your ROI (return on investment). When you focus on …

After you create your conversion, you’ll need to check the status to confirm that signals are being successfully received and your conversions are ready for use. Scroll down for more information on the following: Find your conversion status…

Create conversions in Campaign Manager to help measure the impact of your ad campaign’s effectiveness and your return on ad spend (ROAS) on LinkedIn. Conversions are actions a potential or existing customer takes that are valuable to your business…

After you use CRM Sync to share CRM data from Business Manager with Campaign Manager, we’ll auto-create conversions for you based on Leads, Qualified Leads, or Contacts from your CRM data. We’ll then automatically assign those conversions to ad sets…

Use the conversion value optimization goal for your website conversions ad set to deliver ads to member accounts most likely to return the greatest value per conversion. Prerequisites Before you create your ad set, we recommend taking the following…

The conversion value optimization goal helps you increase your Return on Investment (ROI) and Return on Ad Spend (ROAS) by optimizing your website conversion ad sets to deliver ads to members most likely to return the greatest value per conversion…

Streamline and simplify your campaign measurement and targeting by sharing your Insight Tag across multiple ad accounts. Using the same Insight Tag helps create consistency across your teams, since it allows different accounts access to features…

Use your Google Tag Manager to implement your LinkedIn Insight Tag on your website. Tag management systems simplify using tags for your marketing campaigns, since they allow you to deploy and manage multiple tags implemented on your website without…

You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight…

After creating a new conversion, you can add it to an existing ad set to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the ad set. To add conversions to existing Classic ad sets:…

Simplify your conversion setup by sharing your Conversions API conversion rules across your ad accounts with Business Manager. When you share conversions across your accounts, you can:Simplify your conversions setup and save time - Sharing across…

The LinkedIn Conversions API directly connects data from Adobe and LinkedIn. To send conversions data from Adobe:  Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Adobe integration Step 4:…

The LinkedIn Conversions API directly connects data from Supermetrics and LinkedIn. To send conversions data from Supermetrics: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Supermetrics…

The LinkedIn Conversions API directly connects data from Hightouch and LinkedIn. To send conversions data from Hightouch: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Hightouch integration Step…

When you’re setting up your conversion in Campaign Manager, you can assign your conversion a monetary value to help you track actions more effectively and better understand your campaign’s impact. When you assign a conversion value, you can learn…

The LinkedIn Conversions API directly connects data from Dreamdata and LinkedIn. To connect to Dreamdata, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. …

You can delete your ad account’s conversions from your Conversion Tracking page in Campaign Manager.  To delete a conversion:  Related tasks Set up Conversion Tracking for Insight Tag conversions Edit your LinkedIn conversions in…

The LinkedIn Insight Tag records conversions based on the rules you implement when setting up your conversion tracking. However, the conversion data recorded may not match what you see on other third-party reporting platforms (for example, Google…

The LinkedIn Conversions API directly connects data from Funnel and LinkedIn. To send conversions data from Funnel: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Funnel integration Step 4: Review…

The LinkedIn Conversions API directly connects data from Zoho and LinkedIn. Prerequisites Before you connect Zoho to LinkedIn, you'll need: A Zoho CRM account with admin access Access to LeadChain by Zoho To send conversions data from Zoho…

The LinkedIn Conversions API directly connects data from Segment and LinkedIn. To connect to Segment, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

The LinkedIn Conversions API directly connects data from Tealium and LinkedIn. To connect to Tealium, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

The LinkedIn Conversions API directly connects data from Factors.ai and LinkedIn. To send conversions data from Factors.ai: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Factors.ai integration…

The LinkedIn Conversions API directly connects data from Make and LinkedIn. To send conversions data from Make: Step 1: Select Conversions API as your source  Step 2: Create a conversion rule Step 3: Select Make integration Step 4: Review and…

CSV conversions are connected to LinkedIn using a CSV file that you manually upload. If you choose to upload a CSV file, a few things to keep in mind: Data will need to be updated regularly using the CSV template. We recommend daily or weekly…

You can view and edit your ad account’s conversions from your Conversion Tracking page in Campaign Manager. To edit your conversions in Campaign Manager:  Related tasks Learn more Go to your ad account in Campaign Manager. Click Measurement on…

LinkedIn Conversion Tracking provides you with additional reporting to better understand the actions member accounts take after viewing or clicking on your ad. Page load (sitewide) conversions are counted when LinkedIn members visit pages on your…

Download detailed conversion performance and conversion ad performance metrics for your campaigns, ad sets, and ads in a CSV file from Campaign Manager. To export a conversion report at the campaign, ad set, or ad level: Learn more Reports…

In Campaign Manager, you can see the following metrics in the Conversion & Leads view at the campaigns level, ad set level, and ads level to help you understand your conversion performance. To find your Conversions & Leads view, go to the…

When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple ad sets. For most conversion types, we use the last-touch attribution model. This means, if a member converts multiple times within…

The conversion value optimization goal helps you increase your Return on Investment (ROI) and Return on Ad Spend (ROAS) by optimizing your website conversion ad sets to deliver ads to member accounts most likely to return the greatest value per…

We generally measure conversions for each LinkedIn member who takes an action on your ad. However, to protect member privacy and evolve with industry-wide privacy changes, we are evolving the way we measure conversions. To capture as many…

Manually upload a CSV file of your conversion data directly into Campaign Manager. You can download the CSV template, or you can find it in Campaign Manager. Before you choose to use a CSV file for uploading data A few things to keep in mind about…

When you set up Conversions API, you can connect the third-party apps listed below to LinkedIn from Zapier. Use Zapier to set up integrations with the following:HubSpot Salesforce Calendly Google sheets Zoho Typeform …

The LinkedIn Conversions API directly connects data from HubSpot and LinkedIn. Connect to HubSpot To connect to HubSpot, go to their ads tool and use their instructions to create and sync your lifecycle stage change ad conversion events using…

Event-specific conversions help you track actions, such as a button click, taken on your website after your ad has been displayed. When you choose event-specific conversions, you might need to install code that contains a conversion ID on your…

Once you’ve set up Conversions API in Campaign Manager, we recommend the following best practices to help optimize your connection and provide a more robust measurement solution. Confirm that you’re sending events in real time…

You can set up a direct connection between your company’s server and LinkedIn using the LinkedIn Conversions API. Before you can send conversions data using Direct API To set up Direct API, you’ll need to generate your access token in Campaign…

With Website Actions, you can set up new conversions and build retargeting audiences without requiring additional setup or code. Using the Insight Tag, Website Actions automatically collects and tags the actions potential buyers perform on the web…

The LinkedIn Conversions API directly connects data from Google Tag Manager and LinkedIn. Before you create your Google Tag Manager conversion Before you set up your Google Tag Manager (GTM) integration in Campaign Manager, confirm that you’ve…

Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. …

LinkedIn Conversion Tracking gathers insights into conversions of your LinkedIn Ads campaigns, which allows you to measure the impact of your ads. Use the following pages in Campaign Manager to get an overall view and understanding of your…

If your Insight Tag conversions aren’t showing as Active in Campaign Manager, try these troubleshooting tips. Confirm that your Insight Tag is active  Your Insight Tag data source must be active before your conversion can be active. To check…

When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. We recommend that you monitor your signal quality, since it can help increase conversions…

A conversion window, also known as a lookback window, is the timeframe for when conversions are attributed to a LinkedIn ad. Advertisers can customize their conversion windows based on their reporting preferences. LinkedIn records conversions within…

With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions. When you set up your conversion rule in Campaign Manager, you’ll select the conversion type…

To integrate Google Tag Manager with Conversions API, you might need your LinkedIn API access token to complete your set up. To find your LinkedIn API access token: To authenticate or reauthenticate your token in Google Tag Manager: Related tasksSet…

You can send dynamic conversion values for event-specific conversions with your Insight Tag using dynamic parameters. Dynamic conversion values give you the flexibility to adapt your conversion value to changing business conditions and customer…

Use the Signals Manager page in Campaign Manager to manage your campaign measurement by reviewing the data sources connected to your account, reviewing your conversions, connecting to third-party data sources using our source catalog, and getting a…

Switch an event-specific image pixel conversion to an event-specific Insight Tag conversion to allow first-party cookies to be reported for conversions. To edit your conversion to an event-specific Insight Tag conversion:  Keep in mind the …

To use certain LinkedIn features like website audiences or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. To use a tag management partner to install and manage your Insight Tag, you'll need your…

The LinkedIn Insight Tag helps you measure actions taken on your website, like filling out a form or downloading content, after one of your ads is viewed or clicked on. It can also help you retarget member…