Reserved Ads allow you to reserve the first ad slot in the LinkedIn feed to maximize visibility for your high-priority campaigns.
Prerequisites
When you create a Reserved Ads reservation, keep in mind:
- You must use our Classic ad set creation type.
- Reserved Ads are only available for the brand awareness objective and the impressions optimization goal.
- You can only use the following Sponsored Content ad formats: Single image, carousel, video, event, document, and thought leader ads.
Important to know
After your reservation has been created, you must launch your ad set within 48 hours or your reservation will be released.
For additional requirements and guidelines, learn more about Reserved Ads.
Step 1: Set up a reservation with your representative
To set up your reservation:
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Reach out to your representative to set up your contract, add campaign and ad set details, and secure your reservation.
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Once set up, your representative will send you a link to review. Please review and contact your representative if any updates are needed.
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After you confirm that your reservation is correct, use the instructions below to add your ads to Campaign Manager and launch your ad set.
Step 2: Add your ads in Campaign Manager
To add an ad to your reservation:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left side, then click Ad sets at the top.
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After you find your Reserved Ads ad set, move your cursor over the name and click Edit.
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Review your ad set details and click the Next button.
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On the Ads in this ad set page:
- To create a new ad, click the Create new ad button. Fill out the required fields, then click Save ad. For more details on how to create each type of ad, please see the table below.
- To use an existing ad, click Browse existing. Select the checkbox next to your ad, then click Add to ad set.
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After you’ve added your ads, click the Next button.
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Review your reservation details and click the Schedule launch button at the bottom. We recommend that you launch your ad set at least 48 hours in advance to ensure ad review completion before your reservation start date.
Here's a tip
Once the reservation is made, it can’t be edited or canceled. After the ad set has launched, you can edit or pause your ads while it's live. Please note, if you edit your ad it will need to go through ad review, which can take up to 24 hours.
How to create each type of ad format available for Reserved Ads
Click the links below to learn how to create each ad format.
| Ad format | Help Center article |
|---|---|
| Single image ad | Create single image ads |
| Carousel ad | Create carousel image ads |
| Video ad | Create video ads |
| Event ad | Create event ads |
| Document ad | Create document ads |
| Thought leader ad | Create thought leader ads |
Learn more