Accelerated delivery

Last updated: 56 minutes ago

As an advertiser, you can use accelerated delivery to help drive members to view your LinkedIn Live Event or off-platform event at a particular point in time. With accelerated delivery, you can maximize reach and delivery during an event as it works to deliver your ad set budget to your target audience as quickly as possible. 

An event ad will only dynamically change during each event stage if you are hosting the event on LinkedIn Live. If you redirect your target audience to a different website, members will see a static ad experience before, during, and after the event.

Important to know

Accelerated delivery is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.

You’ll need to create two or three Classic event ad sets to run an end-to-end event ad promotion incorporating accelerated delivery. 

In addition to larger reach, accelerated delivery will likely result in higher costs as higher bids are needed to win more auctions. However, as LinkedIn uses a second-price auction system, this means that you’ll only pay $0.01 more than the bid offered by the next highest bidder. For example, if your bid is $8 and the next highest bid is $4, you’ll pay $4.01. 

Accelerated delivery options

There are two options for running event ad sets with accelerated delivery:

  • Create three Classic event ad sets: 
    • One ad set for the pre-event using maximum delivery (automated bidding).
    • One ad set for during the event using accelerated delivery.
    • One ad set for the post-event using maximum delivery (automated bidding)
  • Create two Classic event ad sets: 
    • One ad set for the pre- and post-events using maximum delivery (automated bidding).
    • One ad set for during the event using accelerated delivery. You’ll have to manually pause the pre-event ad set when the event starts and start the post-event ad set when the event ends.

Limitations

Consider the following limitations when using accelerated delivery.

Ad set area Limitation
Objectives Accelerated delivery only supports the engagement and website visits objective. 
Ad format Accelerated delivery is only available for the Sponsored Content event ad format.
Bidding strategy For the engagement objective, all bidding strategies are supported. For website visits objective, only manual bidding is supported.
Budget Accelerated delivery requires a lifetime budget and there’s no guarantee your entire budget will be spent. The ad set is still subject to market conditions. You can’t change the lifetime budget.
Duration Accelerated delivery applies to the entirety of the ad set. If you only want to use accelerated delivery during the live event, you’ll need to create a separate ad set that runs during the live event.
Accelerated delivery ad sets must be no longer than 24 hours and can run for as little as 1 hour.
You can’t increase the ad set duration to over 24 hours.
After saving an ad set You can’t turn off accelerated delivery after saving the ad set. If you want to change your ad set delivery, you’ll need to create a separate ad set.
Draft ad sets Accelerated delivery must be enabled when you start creating the ad set. You can’t create a draft ad set and then enable accelerated delivery for that ad set at a later time. You can’t turn off accelerated delivery after saving the ad set. If you want to change your ad set delivery, you’ll need to create a separate ad set.

Related tasks

 Learn more about LinkedIn Live Events and event ads

Learn more about ad sets