Accelerate is LinkedIn’s AI-powered ad set type, which can help you quickly create ad sets. When you create an Accelerate ad set, the Forecasted results section automatically generates expected ad set performance details in real time as the ad set is created.
Important to know
• While we strive for accuracy in our forecasts, it's important to remember that forecasted results are an estimate and don't guarantee the actual performance of your ad set.
• Some products are not yet incorporated into forecasted results. A disclaimer at the bottom of the forecasted results pane provides details on any unsupported ad set selections made during the ad set creation process.
• Brand safety controls are not reflected in the forecasted results.
• Some products are not yet incorporated into forecasted results. A disclaimer at the bottom of the forecasted results pane provides details on any unsupported ad set selections made during the ad set creation process.
• Brand safety controls are not reflected in the forecasted results.
To calculate the forecast, Campaign Manager analyzes your ad set selections, such as your objective, audience, ad format, bid, budget, and schedule. It then considers similar ad sets and advertisers. Finally, Campaign Manager simulates the ad auction to generate the projected estimates.
Here's a tip
Forecasted results might not be available if there aren’t enough similar ad sets across LinkedIn to train our forecasting model.
Learn more about the forecasted results provided for the different marketing objectives in the following table.
| Metric | Definition | Marketing objectives |
|---|---|---|
| Spend | The projected amount you’ll spend for your ad set. This number varies on your target ad set selections. For example, audience, schedule, budget, and more. Projected spend is available for 1-day, 7-day, and 30-day intervals. Note: You will not spend the maximum potential spend amount in practice. The amount displayed in the 1-day, 7-day, and 30-day sections shows the actual forecasted spend. | All |
| Impressions | The projected number of times your ad will display. This number varies on your target ad set selections. For example, audience, schedule, budget, member activity, auction dynamics, and more. | Website visits, engagement, lead generation, website conversions |
| Click-through rate (CTR) | The projected number of chargeable clicks on your ad, divided by the projected number of impressions served. | Website visits, engagement, website conversions |
| Clicks | The projected number of landing page clicks on your ad. This number varies on your target ad set selections. For example, audience, schedule, budget, member activity, auction dynamics, and more. | Website visits, website conversions |
| Cost per click (CPC) | The projected amount that’ll be spent per click for your ad set. This number varies on your target ad set selections. For example, audience, schedule, budget, and more. | Website visits, website conversions |
| View-through rate (VTR) | The projected number of views your ads receive, divided by the projected number of impressions served. | Video views |
| Video views | The projected number of times your video is viewed. This number will vary based on your target audience, schedule, budget, member activity, auction dynamics, and more. | Video views |
| Cost per video view | The projected amount spent per video view. | Video views |
| Leads | The projected number of leads (Lead Gen Form submissions) the ad set will collect. This number varies on your target ad set selections. For example, audience, schedule, budget, and more. | Lead generation |
| Cost per lead (CPL) | The projected amount that’ll be spent per lead for your ad set. This number varies on your target ad set selections. For example, audience, schedule, budget, and more. | Lead generation |
| Reach | The projected number of unique member accounts that are shown at least one ad in your ad set during the selected time interval. This number will vary based on your target audience, schedule, budget, member activity, auction dynamics, and more. For ad sets running on our Audience Network, some traffic is excluded from this metric, so it might be particularly approximate. | Brand awareness |
| 1,000 member accounts reached | The projected amount spent per 1,000 member accounts reached. | Brand awareness |
| Average frequency | The projected average number of times each member account is shown an ad in your ad set during the selected time interval. This number will vary based on your target audience, schedule, budget, member activity, auction dynamics, and more. For ad sets running on our Audience Network, some traffic is excluded from this metric, so it may be particularly approximate. | Brand awareness |
| Engagements | The projected number of engagement clicks on your ad. This number will vary based on your target audience, schedule, budget, member activity, auction dynamics, and more. | Engagement |
| Cost per engagement | The projected amount spent per engagement. | Engagement |
Related tasks
Learn more