The number of times your Sponsored Content is shown depends on factors such as its performance, your bid and budget values, and how competitive it is compared to other advertisements in our system.
We can't guarantee a set number of impressions or clicks for your Sponsored Content, and you'll only be charged for the clicks (if bidding on a CPC basis) and impressions (if bidding on a CPM basis) delivered. Your ad sets are displayed through an auction-based system that competes against other advertisers with a similar target audience.