Insights display current ad set data in the reporting dashboard to help you optimize performance. Types of insights include:
-
Total budget - Budget amount spent to date.
-
Daily budget - Average daily spend over the past seven days.
-
Bid - Recommended bid amounts to be competitive with other ad sets in the ad auction.
To view ad set insights:
-
Go to your ad account in Campaign Manager.
-
Click Advertise on the left menu.
-
Select the checkboxes on the left side of the required ad set names.
-
From the Columns dropdown, select Budget & Bid.
-
Move your cursor over the values in the Daily budget, Total budget, and Bid columns to see insights.