Here are some best practices for creating your Landing Page and for managing your leads in LinkedIn Recruiter to ensure you are successfully engaging your target audience.
Create your Landing Page
- Use one Landing Page per ad set.
- Avoid using copy or headshots in the background image as they might be cropped.
- Write a brief, engaging, and action-oriented headline, and ensure that it presents an opportunity.
- Include details on the type of person you are looking for and the role expectations in the body paragraph.
- Use images or YouTube videos to advertise your company brand and culture.
- Include a viewer's first name by including %FIRSTNAME% in the copy.
- Be concise or use bullet points to highlight important details.
- Share what's special about your team.
Launch your ad campaign
- Create appealing and interesting ads to attract more of your target audience.
- Include a call to action in your ads for the target audience to respond.
- Seek assistance from your account manager to create effective campaigns, ad sets, and ads.
- Copy the URL of your Landing Page so you can use it when you create the Sponsored Content or recruitment ads.
Manage your leads in Recruiter
- Respond to each candidate who expresses interest, regardless if they're a fit for an open position.
- Send courteous and polite decline messages if the candidate is not a good fit for the role.
- Respond promptly to the interest expressed by a candidate.
- Drive the candidates to take action. If there's an open role, invite them to discuss the opportunity or to complete an application. If there isn't an open role, invite them to follow your company on LinkedIn or suggest other ways to stay connected.
- Review your Landing Pages analytics to view key metrics on your leads and make any desired adjustments to your campaign and ad set.
- If your leads are consistently not matching your desired candidate profile, contact your LinkedIn account representative or LinkedIn Page admin and work with them to refine your audience targeting.