Best practices for text ads that use webpages or LinkedIn Pages

Last updated: 2 years ago

To select a landing page for a text ad, choose from one of the options below:

  • Your webpage - You can link your ad to any HTTP or secure HTTPS URL that meets our Ads Agreement and Advertising Policies.

  • Page on LinkedIn - A dropdown list of LinkedIn Pages associated with your member profile.

Some key guidelines for landing pages are:

  • The domain of your display URL must match the domain of your destination URL.
  • All members must be sent to the same destination URL and landing page from a click on your ad.

  • Don't send members to a landing page that generates a pop-up.

  • The landing page must allow members to use their browser's Back button to return to the previous page.

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