Activation rate is the percentage of your total purchased seats that are activated. An activated seat or license refers to a learner who has logged in to their LinkedIn Learning account.
Here's a tip
A higher activation rate indicates that your organization has more active learners using LinkedIn Learning and engaging with content.
Please review these frequently-asked questions to learn more about activation rates and benchmarks in Learning.
Yes, admins can increase their activation rate in the following two ways:
-
Assign licenses and invite more learners
-
Recommend content to inactive learners (learners who are invited but haven’t logged in)
You can access your organization’s activation rate (and a benchmark across similar organizations) in the top right corner of your Admin Center page by selecting Insights > Activation.
Admins can see how their activation rate compares to similar organizations. This external benchmark is based on an algorithm that factors in your industry, size segment, and account tenure with LinkedIn Learning. The benchmark automatically refreshes every six months to provide admins with the most up-to-date activation rates, in comparison with similar organizations.
All admins can view the activation rate benchmark.