Whatnot

Whatnot 🤝 Shopify Today, we announced our new integration with Shopify, bringing live commerce into the workflows sellers already rely on. Live commerce is the fastest-growing channel in e-commerce because it adds something traditional online shopping can’t: human connection. Sellers can answer questions in real time, build trust instantly, and create the kind of urgency that drives conversion – all in a single live show. For many businesses, the question hasn’t been whether it works, but how to make it fit into the operation they’ve already built. Now, retailers of all sizes, from those just getting started to those with 100s of million in sales, can plug Whatnot into the same systems they use to manage products, inventory, and fulfillment. You get the speed and energy of live selling while your business keeps running seamlessly. Download the Whatnot app in the Shopify App Store (https://lnkd.in/gMPnMwUH), and read more in our blog (https://lnkd.in/g5Ay_Ju7)   #Shopify #Whatnot #LiveShopping #LiveCommerce https://lnkd.in/gwj7nRP5

Eluxe sells thousands of fashion items a week on Whatnot. They do it in front of a live audience, not one buyer at a time. Holli and Jason launched in July 2022 after 20 years of online reselling and $1M+ in lifetime sales. They had the inventory and the expertise. What they didn't have was a way to sell fast enough to keep up with what they were sourcing. Boxes piled up, and growth stalled. Their first Whatnot show cleared $1,500 in one sitting. Within months, they were hosting multiple shows a day. Today Eluxe hosts 100+ hours of shows a week, does $2M+ in monthly sales, and employs 46 people across warehouses in three states dedicated to their Whatnot business. The community they've built shows up every time they go live. "If I'm not live for two or three days, I start getting messages asking when I'm coming back." — Holli Sellers who go live daily on Whatnot earn 100-250x more than those who go live once or twice a month. Eluxe shows what the top of that curve looks like. #LiveSelling #LiveShopping

On Saturday, hundreds of sellers came to Austin for our first Whatnot Seller Summit. There's something different about a room full of people who've bet on the same thing. Everyone who showed up came with the same goal: to get better at building a business with live shopping, and it showed up in every session. Sellers who've scaled on Whatnot got on stage to share how they've done it and what they've learned along the way. Our Marketing, Product and Seller Education teams shared what's coming next and how seller feedback is shaping it. And attendees from multiple categories spent the day trading notes with peers building alongside them. Whatnot sellers did over $8B in live sales last year, and 1 in 8 now sell full-time on the platform, up 20% from 2024. Live commerce isn't a trend. It's a career path and a serious business channel, and Saturday was a room full of proof. Thank you to our sellers for a great day. This was our largest seller event yet, and it won't be the last. #WhatnotSellers #LiveShopping

If you're on Whatnot, you already know. Live shopping isn't coming, it's here. On the latest Retail Remix from Retail TouchPoints, our CRO Armand Wilson sits down with Nicole Silberstein to talk about why the rest of the U.S. is finally catching up. His take: the version that's working in the West is built on community, seller expertise, and trust. That's how Whatnot passed $8B in GMV last year, more than doubling 2024. He also gets into why beauty and food are opening up the next wave of categories, what makes a great seller, and how trust and transparency shape the whole experience. Listen here: https://lnkd.in/ebvy6Gxw #Liveshopping #Livecommerce

Whatnot started in a Phoenix garage in 2019. Seven years later, we're the largest live shopping platform in the U.S. and Europe, ranked #1 on Forbes America's Best Startup Employers, and still deeply rooted in Arizona, where it all started. Last night we opened our Phoenix office and loved meeting so many new folks interested in working at Whatnot. We heard from sellers who've grown real businesses on the platform, from a registered nurse in Surprise who built a six-figure pet supply business to a Mesa store owner live selling international snacks from his convenience store. They're not alone. About 1 in 200 people in Arizona sell on Whatnot, and over 40 small businesses in the state have crossed $1M in sales on the platform. Behind them is a growing team right here in this office, and we're actively hiring across customer experience, trust and safety, fraud, operations, IT, engineering, and more. Arizona is where Whatnot started, and it's still a big part of how we're growing. If you're in Phoenix and curious about working at Whatnot, visit careers.whatnot.com #Hiring #Arizona #Phoenix #Tempe #LiveShopping #Ecommerce

Most of the work in building with LLMs isn't the model. It's everything around it. We process over 500,000 hours of live shows every week. Our AI systems help sellers manage their businesses faster, help buyers get answers without waiting, and power tools that turned what used to take hours into minutes. But making AI work at that scale, reliably, in real time, is a problem most companies haven't had to solve yet. Our engineering team built a platform from scratch to do exactly that. It's designed so anyone at the company, not just engineers, can improve how the AI behaves. The people closest to our sellers and buyers are often the ones with the best ideas, and now they can test and ship those ideas directly. The full post goes deep on how we built it and why we made the choices we did. https://lnkd.in/gH_7RFMw #AI #LLM #Engineering #Hiring #LiveShopping #SocialCommerce

Slime, squishy toys… and NeeDoh are having a moment on Whatnot 👀 What started as a trend late last year has taken off. NeeDoh demand surged and quickly climbed to one of the top search terms last month. But it’s not just NeeDoh. We’re seeing a bigger shift: more buyers are coming in knowing exactly what they want, whether it’s a specific product, a brand, or a niche category. This month’s product updates match that behavior. Here’s what’s new: - New listing feature: Sellers can treat their live shows like storefronts, and have listings act as the window display. Buyers will be able to see what they're selling at that exact moment before even joining a show. - More subcategories: You can now search in Squishy Toys, Loungefly, Men’s Activewear, Women’s Fashion Jewelry, Diamonds & Gemstones, and Western & Southwestern Jewelry. - Brands in Beauty: Buyers are up ~250% and active sellers have tripled, with branded inventory driving ~43% higher sales per show. The takeaway: discovery is getting more precise, and conversion is happening faster. The opportunity for sellers? Meet buyers where they already are. Full update here: https://lnkd.in/gF9Ssmxj #LiveShopping #SocialCommercw #NeeDoh

Country Made makes jerky and freeze-dried snacks out of Oregon. Their products are in over 700 stores across the Pacific Northwest, generating up to $1M a year through wholesale distribution. But wholesale margins were shrinking as distributors started importing cheaper alternatives. Their website brought in only a few orders a month. Angi, the founder, wanted a direct line to customers and more creative control over what she could launch without middlemen or massive minimums. She joined Whatnot. Spent a month as a buyer first, watching shows and learning the format. Then went live from her office with a table and a banner. Early shows hit $1,200+ per hour. Within three months, Whatnot became 30% of their total business with over 20,000 items sold. Angi also uses Whatnot to test small-batch flavors live, reads the room, and decides what's worth scaling to wholesale. The traditional product launch model, reversed. "Whatnot lets us create and test new flavors in small batches, like a blackberry jalapeño Skittle, without having to produce pallets of product." #LiveShopping #SocialCommerce #Retail

Last week at Shoptalk drove home how fast retail is moving. One clear theme: live shopping isn’t a “maybe," it’s already here. As our Chief Product Officer, Tom Verrilli, shared in his fireside chat, live commerce builds trust faster. Real-time connection and interaction - asking questions, seeing products in action - removes friction and gives shoppers more confidence. We saw this firsthand on the floor, with brands live selling directly from our booth. Invicta, Hotel Collection, Yves Rocher, and Elan’s Daughter all went live, showcasing products and driving real-time sales. Excited to keep building with brands leaning into this shift. #ShopTalk #LiveCommerce #LiveShopping #Ecommerce

We launched over 35 new categories in 2025. When Labubu took off, buyers needed to find it fast. When live selling expanded into Australia, our taxonomy had to work there too. Our taxonomy system powers every discovery surface: onboarding, browse, search, recommendations. As we scaled to 200+ categories across nine countries, we needed the system to move just as fast. So our team rebuilt it from the ground up, replacing manual record edits with composable, validated taxonomy migrations that deploy continuously. The marketplace never sits still. Now our infrastructure doesn't either. Read the full breakdown on the Whatnot Engineering blog. https://lnkd.in/gNFrQgXj #LiveShopping #SocialCommerce #Engineering #WereHiring