Vuori’s cover photo
Vuori

Vuori

Retail Apparel and Fashion

Carlsbad, California 290,445 followers

A New Perspective On Performance Apparel

About us

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Website
https://www.vuoriclothing.com
Industry
Retail Apparel and Fashion
Company size
1,001-5,000 employees
Headquarters
Carlsbad, California
Type
Privately Held
Founded
2015

Locations

Employees at Vuori

Updates

  • View organization page for Vuori

    290,445 followers

    To honor Earth Month—and our commitment to sustainability, community, and the local environments that inspire us—we brought our team together to learn, connect, and take action through hands-on experiences.   Throughout the month, Dr. Bronner's joined us to discuss reducing our impact on the planet, led a workshop with Lisa Bronner using certified organic and fair-trade ingredients, and provided soap refill stations throughout Vuori HQ to encourage low-waste habits. Circularity partner Debrand also hosted an educational session on how we’re working together to minimize waste and extend product lifecycles. Employees volunteered at Carlsbad’s Batiquitos Lagoon for a wetland restoration day and joined a La Jolla Shores kayak tour with Oceana highlighting local marine life and coastal conservation.   Together, these moments reflect our coastal California–rooted philosophy and the power of small actions to create meaningful, year-round impact.

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  • View organization page for Vuori

    290,445 followers

    We’re excited to announce that retail industry veteran Heather Archibald will join Vuori in the newly created role of Chief Product Officer. With deep product leadership experience from Title Nine, Gap Inc. and Restoration Hardware, Heather will help advance our global product strategy and innovation roadmap—shaping our line and assortment architecture, investment strategy, and continued elevation of our brand and product experience. Vuori Founder & CEO Joe Kudla shared: “With Heather joining the brand, we’re reinforcing our commitment to a product‑first approach—deepening innovation, sharpening storytelling and assortments, and bringing even greater rigor to how we scale while maintaining a deep connection with our consumers.” Read more from Vogue Business here: https://lnkd.in/eXYxkYU3

  • View organization page for Vuori

    290,445 followers

    Welcome to our new partner: actor, producer, and entrepreneur Tom Holland.   At Vuori, we believe in a different way of getting there—not forcing the path forward, but trusting it as it unfolds. Tom moves the same way. It’s that mindset that makes him a natural partner for us, and we’re excited for what’s ahead.   Our new short, Play It As It Lies, starring Tom, is out now. A reminder that the reroute is where the game, and life, really opens up. Watch it now: https://lnkd.in/ge9nMtPH

    Tom Holland: Play It As It Lies

    https://www.youtube.com/

  • View organization page for Vuori

    290,445 followers

    The Upper East Side. The view’s a little different up here, but the mentality’s the same. Less rush, more rhythm. Still moving forward, just taking a different route. No matter what path you follow, we're excited to see you at Vuori Third Ave., our newest home in New York City.

  • View organization page for Vuori

    290,445 followers

    We’re proud to partner with CleanHub, our partner in protecting the oceans that inspire us every day. Through their global network, CleanHub collects plastic waste, safely processes it, and keeps it out of the ocean, while at the same time creating meaningful educational opportunities for coastal communities. Vuori Invests in CleanHub projects that help keep our oceans clean by stopping plastic waste before it reaches the water. Together we’re passionate about continuing to build a cleaner, more equitable future for our oceans and coastal communities. Learn more about CleanHub’s mission and our work together: https://lnkd.in/eRr58nEz 

    Honored to Amplify: CleanHub

    https://www.youtube.com/

  • View organization page for Vuori

    290,445 followers

    We’re proud to support Un Mar De Colores, our new partner. Through surf, mentorship, and time spent in the ocean, they’re creating space for young people to build confidence, find community, and envision a new perspective. At Vuori, we believe movement—especially in nature—has the power to change lives. And we’re honored to help expand that opportunity, one wave at a time. Learn more about their mission: https://lnkd.in/gqBtFArh

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  • View organization page for Vuori

    290,445 followers

    Our Global President Ashley Kechter recently joined Glossy’s Jill Manoff on stage at eTail™ Palm Springs to share what’s next for Vuori’s global brand growth—especially how we can scale while deepening connections with consumers worldwide.   Ashley highlighted how we’re building awareness through experiential retail, localized international expansion, and community-led engagement—while staying human-centric and grounded in real people, movement, and feedback. Guided by our brand philosophy, we’re scaling by showing up authentically for the communities we’re part of and staying closely connected to consumers.

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  • View organization page for Vuori

    290,445 followers

    To celebrate our athletes competing on the world stage, we’re excited to announce a special Tennis Shop pop-up at our Palm Desert store located at The Shops at El Paseo.     The custom designed pop-up features our latest collaboration with Vuori athlete, Jack Draper, including the Vuori HardKore short - our most technical performance short yet, as well as a fully shoppable tennis collection we know you will love. Stay tuned for special happenings in-store over the next two weekends, including treats on select days. Come visit us now through March 15th.

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  • View organization page for Vuori

    290,445 followers

    In 2025, Jack Draper reached a career high, becoming the world’s No. 4 men’s tennis player. A meteoric rise built on a year of remarkable results, stacked wins, and unstoppable momentum. That summer, his momentum was halted by injury. This is the story of what came next. In his words. On his terms. Introducing The Journey, a three-part series following Jack Draper’s road back to the court. Watch episode one, Reset: https://lnkd.in/gmBvefX9

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Funding

Vuori 3 total rounds

Last Round

Secondary market

US$ 825.0M

See more info on crunchbase