Reprise

How do you do, fellow professionals? I am an SE, so I have led ~1.7 million software demos. At Reprise, I get to talk about demos all day, everyday - demo programs, automation, best practices, the works. This Wednesday I will share a few of my demo tricks and discuss the latest data from the Science of the Demo 2026 report. Join me and the PreSales Collective at high noon (EST) on the 29th - https://luma.com/PSC42926.

24 hours out. ⏰ Tomorrow, PreSales Collective is hosting a panel on what actually makes demos win — built on data from our Science of the Demo survey of 300+ sales and presales pros. Bring your assumptions, leave with better ones. Last chance to register: https://luma.com/PSC42926

Here's the finding from our Science of the Demo research that's stuck with us the most: The top thing teams want to automate with AI isn't demo creation. It isn't scripting. It isn't follow-up. It's personalization. 69% of the sales and presales pros we surveyed said personalization has a moderate-to-significant impact on win rate. But personalizing every demo, for every prospect, at scale? That's the part nobody has cracked yet. It's the gap between what teams know works and what they can actually execute on a Tuesday afternoon with six demos on the calendar. Excited to be sponsoring this webinar with PreSales Collective to dig into this more and understand what makes a demo go from good to great. Register below 👇

As Tyler Kimble, Global VP of Presales at Litera, puts it: "Presales is not just a support function or a demo program. It's truly a strategic partner in the revenue org and the company as a whole." Most sales teams take 4-6 weeks to get demo-ready. Litera does it in days. They built a demo certification program with four versions of every demo — from training walkthroughs to customer-facing experiences. The result: 6,000+ Reprise sessions since launch. Read the full story: https://lnkd.in/eHZZfwDe

We surveyed 300+ sales and presales pros on what actually makes demos win. Some of what we found might surprise you: → 73% of what makes a demo great is soft skill — not product knowledge → 68% of top performers keep demos to 15 minutes or less → 89% are already using AI in their demo workflow → Yet 52% still aren't sending leave-behind demos after the call The gap between good demos and great ones isn't about features. It's about how you tell the story. We packed all 7 best practices into one report: The Science of the Demo. Grab your copy: https://lnkd.in/eShnmaCc #solutionsengineering #presales #salesdemos #demoautomation

See why customers like Reprise: a Product Marketing Manager in the Software Industry gives the Reprise Demo Creation Platform a 5/5 Rating in Gartner Peer Insights™ Interactive Demonstration Applications Market. Read the full review here: https://gtnr.io/FM98jE71O #gartnerpeerinsights

Demoing AI is harder than it looks. The same prompt won't always return the same result. And when your solution consultants are running back-to-back demos all day, that variability is a real problem. iCIMS — one of the world's leading talent acquisition platforms — faced this challenge head-on. With AI native to their platform, their Solution Experience team found a way to demo consistently without sacrificing relevance. Here's how Lauryn Anderson's SE team solved it — and built a demo program that now powers every stage of the buyer journey, from top-of-funnel lead gen to post-sale customer success. Read the full story: https://lnkd.in/e86rrr3e #Presales #DemoExcellence #SolutionConsulting #InteractiveDemos

Last week, we brought together three of the best minds in presales to dig into our State of Demos 2026 report — and the conversation did not disappoint. Here are the biggest takeaways from Lauryn Anderson, matthew young james, and Cortney Zamm: 🎯 AI's sweet spot is the before and after. Use it to research accounts, build hypotheses, and craft personalized follow-ups. The demo itself still requires something AI can't replicate: genuine human empathy and connection. ⚡ Demo automation ≠ lower quality. SEs spend 24% of their week on configuration alone. Automation gives that time back so your team can focus on what actually moves deals forward. 🏆 The SEs who will thrive in 2026? The ones using AI to amplify their strengths, not cover their gaps. Watch the full session →https://lnkd.in/eX9H6_rj

Join us tomorrow at 3:00 PM ET — you won't want to miss this one: We surveyed 500+ SEs on the future of demos. Tomorrow we're unpacking what the data actually means with people who run demos every day. Joining us live: Lauryn Anderson, matthew young james, and Cortney Zamm. If demos are any part of your job, come with your questions. This will be worth the hour. Register here 👇 https://luma.com/hq7tp7py #Presales #SalesEngineering #Webinar

The demo isn't dead. But it is changing. We surveyed 500+ Solutions Engineers for our State of Demos 2026 Report — and the data raised some questions worth talking about. On March 5th at 3:00 PM ET, we're bringing together a panel of practitioners to get into it: Lauryn Anderson, matthew young james, and Cortney Zamm. Expect a candid conversation about what's actually working in demos right now, what buyers want in 2026, and where AI fits in (and where it doesn't). Grab your spot before March 5th 👇 https://luma.com/hq7tp7py #Presales #SolutionEngineering #Demos #B2BSales