BBB National Programs

The National Advertising Division (NAD) 2026 Annual Conference is coming to New York City on September 28-29, and registration is now open. Join advertising and legal professionals, industry experts, and government officials as we examine the evolving advertising landscape, emerging trends, and what's ahead. Early bird rates are available through August 3, secure your spot today: https://hubs.la/Q04dSgXZ0

Tomorrow, BBB National Programs' Annie M. Ugurlayan (she/her) will speak at the American Conference Institute's Summit on Food Law & Regulation, Compliance, and Litigation on the panel, "Advertising Claims Substantiation Trends and Risks for the Food Industry: 2026 Edition." The panel will cover key developments in food advertising claims, from MAHA's impact on influencer and digital ads to FTC Green Guides updates, clean-labeling litigation risks, and evolving substantiation requirements driven by consumer health trends. Learn more and register: https://hubs.la/Q04dKQRr0

"What happens to accountability when decisions are made by algorithms? The answer should be clear: Speed does not eliminate responsibility. If anything, it increases the need for transparency, fairness and clear guardrails. Companies themselves must lead in establishing standards for transparency, fairness and claim accountability—in today’s networked economy, every company is in the trust business." - Eric Reicin, CEO, BBB National Programs Read the full article:  https://lnkd.in/dUE6SAAR

Tomorrow, BBB National Programs' Eric Unis, Senior Attorney, National Advertising Division (NAD), will moderate a webinar hosted by the Environmental Law Institute on the legal standards surrounding green marketing claims. The panel will explore how environmental benefit, sustainability, and recyclability claims are evaluated by the NAD and courts, with practical strategies for substantiating claims and reducing exposure to greenwashing allegations. Learn more and register: https://lnkd.in/etV33TjB

The FTC has officially begun enforcing the updated COPPA Rule, marking a significant shift in expectations for how companies operationalize children’s data privacy. In our latest blog, BBB National Programs’ Charlie Germano outlines what this means in practice, including expanded enforcement risk, heightened scrutiny of implementation, and key steps companies should already have in place. Read the full breakdown and access a practical readiness checklist: https://hubs.la/Q04d4GrP0

With enforcement of the amended COPPA Rule beginning April 22, regulators are turning their attention to how companies implement age gates, manage children’s data, and obtain parental consent. Hear from CARU's Rukiya Bonner and Charlie Germano on what to expect and how Safe Harbor programs are supporting compliance in this evolving landscape. Learn how your company can benefit from BBB National Programs’ Safe Harbor services: https://hubs.la/Q04cVt1H0

We’ve launched the Self-Regulation Case Digest, a new quarterly newsletter highlighting key advertising cases and emerging trends from BBB National Programs’ self-regulatory bodies. Stay ahead of enforcement priorities and evolving regulatory focus areas, including health claims, disclosures, and comparative advertising. Subscribe here: https://hubs.la/Q04cTplJ0

In collaboration with the ANA Educational Foundation (AEF), BBB National Programs is helping educators teach about advertising self-regulation through the development of case studies. Educators can access an evolving library of materials from BBB National Programs case decisions, press releases, and other teaching materials: https://hubs.la/Q04bZwDJ0

Secure your early bird registration for the National Advertising Division Annual Conference and join in-house and outside counsel, academic and industry experts, government officials, and marketing executives to examine and navigate the dynamic advertising landscape. Learn more and register: https://hubs.la/Q04bZsV-0 #NAD26

Next week, BBB National Programs' Phyllis Hurwitz Marcus, Vice President, National Advertising Division (NAD), will join Andra Dallas (PayPal) and Christopher Ford (Debevoise & Plimpton) at the American Conference Institute's virtual panel, "Fintech Advertising: Rules, Risks, and Responsible Growth." Panelists will explore the advertising rules fintech practitioners need to know, from disclosure requirements and claim substantiation to recent case decisions shaping the regulatory landscape. Learn more and register: https://lnkd.in/evAPyvu