Away

We’re thrilled to share that Away has been nominated for The Webby Awards in the Social category for Best Overall Social Presence! Help us turn this nomination into a win by casting your vote 🗳️: https://lnkd.in/eQq2GHDV Thank you to our incredible Social and Creative teams, along with our partners, who work tirelessly to keep Away at the center of the travel conversation.💥

We were honored to have Away represented at SXSW this year, with our CEO Jessica Schinazi joining memorable conversations around innovation, creativity, and what comes next. At the Fast Company Grill panel, "The Future of Travel: Where Immersion, Technology, and Storytelling Converge," and The Female Quotient Lounge discussion, "Built for What's Next: The CEO as Builder," Jessica reflected on how the travel industry is changing – and how the best brands are changing with it. She shared how Away thinks about designing products that speak to both the practical and deeply personal sides of travel, and what it means to build something that grows with its customers rather than just alongside them. Thank you to the Fast Company Events team, The Female Quotient team, and fellow panelists Richard Bailey, Thomas Geraghty, Nadja Bellan-White (she/her/ella), Julia Hartz, and Jen Zeszut. As we continue to lead Away into the future of travel, conversations like these remind us how much more there is to explore.

Brand has always driven our strategy. We’re building a team that will help shape the next era of Away. From strategy to storytelling, this group will define how the brand shows up and breaks through across every owned and earned channel. We’re hiring the following across our Brand team: Senior Director, Social Media & Community Director, Communications Brand Experiences & Retail Marketing Manager Brand & Integrated Marketing Manager These roles sit at the intersection of creativity and execution, where bold ideas take off to shape the future of our brand. Help us take Away further, apply directly through Away's Careers Page ✈️: https://lnkd.in/eghYmZFN

Travel starts before you pack ✈️ Away is officially entering a strategic partnership with Fora Travel, the modern travel agency powering a new generation of travel entrepreneurs. Together, we’re bringing products and planning into one seamless ecosystem – connecting inspiration, packing, and expertly designed trips into a true end-to-end travel experience. As Fora’s official luggage partner, this marks their first large-scale consumer brand collaboration and an exciting milestone for Away as we step into our second decade. It’s also a reflection of where we’re headed: meeting travelers earlier in their journey — where they plan and book — not just where they pack. "Our mission at Away is to be at the forefront of travel innovation, and we’re thrilled to partner with like-minded industry pioneer, Fora," said Jessica Schinazi, CEO of Away. "This partnership aims to create travel experiences for our shared consumers that are smarter, more seamless, and ultimately more memorable." We’re proud of the cross-functional team that brought this partnership to life. Follow Away and Fora Travel to stay in the loop as we roll out activations, content, and plenty of travel inspiration throughout the year. Read more about the partnership in WWD: https://lnkd.in/ep7qig4y 

We’re excited to share that Away has been named to Inc. Magazine’s 2025 Best in Business list, recognized in the Best Marketing category. From the start, we’ve believed that a strong brand is built through great storytelling, meaningful connection, and design that puts travel first. This approach has guided us from our earliest days, and it’s rewarding to see that work recognized. This honor reflects the momentum we’re building as we reach more travelers around the world, welcome new customers, and continue strengthening the relationship we’ve had with our community since the beginning. A heartfelt thank you to our team for bringing our brand to life in thoughtful, creative ways every day and to our community for trusting Away to be part of your journey. ✈️💼 Here’s to growing, evolving, and continuing to go places together. https://lnkd.in/eGGiunhi #BestInBusiness

This season, we set out to push against the usual tropes of holiday advertising and create storytelling that extends beyond the borders of traditional travel. We wanted to tap into something universal: the craving for more of the things that matter—more humor, more real-life connection, and yes, a little more fun. “Get Away With More,” an anthem developed in collaboration with Gus embraces that spirit fully. Together, we created a world where suitcases represent spontaneity, and an entire holiday feast could be carried out (and carried on) through the magic of getting Away. To continue the theme of getting Away with more mischief, we partnered with multidisciplinary artist Gab Bois to create an 8-foot-tall replica of our iconic Away suitcase that landed on the streets of SoHo earlier this month. Known for reimagining everyday objects in playful, thought-provoking ways, Gab helped bring forward our campaign concept into the real world with an unforgettable, larger-than-life installation for our community. In a moment when AI blurs what feels real, we made an intentional choice to celebrate physical creative experiences. It's a statement about our values and what Away has always championed: the emotional, transformative power of actual travel, true connections, and most importantly, the human response. Here’s to the holidays, and to making room for more this season. 

Transgender Awareness Week wrapped up yesterday, and we’ve been reflecting on what inclusion really looks like at Away—and celebrating the people who make it happen every day. Our culture is built on the idea that when people can show up as their full, authentic selves, we all thrive. That belief is at the heart of SOGIE Love, our LGBTQ+ Employee Resource Group. This year, SOGIE Love turned that belief into action through their SERVE partnership with the incredible The Ali Forney Center, the nation’s largest organization supporting LGBTQ+ youth experiencing homelessness. Through ERG events, fundraisers, and company matches, our team collectively raised fundraised and donated Away products to support the Center’s mission—helping provide safe shelter, meals, and medical care for trans and all LGBTQ+ youth in need. A heartfelt thank you to every member of SOGIE Love, our ERG co-leads, and everyone who contributed. Your dedication is helping build a workplace—and a world—where belonging isn’t just talked about, it’s lived. #transgenderawarenessweek

We like our luggage like we like our coffee—crafted to perfection. Introducing the Aluminum Edge Collection, Away’s reimagining of a classic. This new line offers a hybrid between our lightweight polycarbonate and iconic aluminum suitcases – combining timeless sophistication with the resilience and easy handling travelers know and love. We’re proud of the new offering that brings together the best of both worlds. To celebrate the launch, we hit the road with Onyx Coffee Lab, bringing our pop-up Concierge Café to Boston, Washington D.C., Chicago, and NYC. United by a shared dedication to craft and quality, Away and Onyx came together to create an experience where elevated travel meets exceptional taste. Guests explored the new collection over Onyx’s signature blends, coffee tastings, and postcards to their future selves. At each stop, guests explored the new collection over Onyx’s signature blends, coffee tastings, and postcards to their future selves. We wrapped the tour with the debut of our Meridian leather bags – the perfect companion pieces to Aluminum Edge, designed for a refined, travel-ready lifestyle. Thank you to everyone who joined us along the way. Stay tuned for upcoming activations coming to you! ✈️☕️

We’re proud to share that Away has been named one of the top luggage brands in Condé Nast Traveler’s prestigious Readers’ Choice Awards—once again. This year, 750,000+ readers across the U.S. voted for the brands they trust to take them places, and for the fifth year in a row, we made the list! This kind of recognition isn’t just about luggage. It’s about the people who make it—our dedicated team—and the people who carry it—our loyal customers. You’ve brought Away along your journeys: long-haul flights, weekend escapes, life-changing moves. We don’t take that lightly.  💼✈️ Thank you for choosing us to come along for the ride. Here’s to continuing to raise the bar for travelers everywhere! 💫 https://lnkd.in/grSMS69u

How do you lead a beloved travel brand into its next chapter? Our CEO Jessica Schinazi sat down with Yasmin Gagne on a recent Fast Company Most Innovative Companies podcast episode to share how we’re building the future of Away while staying grounded in what’s made us who we are. 🎧 In this insightful conversation, Jessica opens up about our evolution after a decade as a direct-to-consumer brand. From scaling challenges to strategic pivots, Jessica shares the lessons we've learned about building for the long term while staying true to our mission of transforming travel through thoughtful design and exceptional quality. Listen to the full episode to understand what goes on behind-the-scenes to drive brand evolution and growth: https://lnkd.in/ekhinuxZ